Content Lead
3 months so far. But I’m excited to see where my future at Bensons will lead!
Sleep is quite simply fascinating! And there are so many interesting avenues down which the subject of sleep will take you, so the research aspect of my role is often very eye-opening. But what really drew me into the Bensons ethos was its dedication to delivering the wants and needs of our customers. Count me in!
What do you specialise in? All things content related. This includes everything from the planning and creation of informative blog posts to analysing data to see how we can best fulfil the needs of our customers. I also champion our brand tone of voice and assist in the eCRM world from time to time too.
“Gemma is the key driver of all things content in the Bensons Sleep Hub world – from writing articles that will help you get the perfect night’s sleep to creating content that we send out within our post-delivery journey on how to keep your Bensons purchases in tip top condition, all whilst making it interesting, informative and easy to read!”
