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Gemma Henry

Content Lead

Working at Bensons

How long have you worked at/with Bensons for?

3 months so far. But I’m excited to see where my future at Bensons will lead!

Why Bensons?

Sleep is quite simply fascinating! And there are so many interesting avenues down which the subject of sleep will take you, so the research aspect of my role is often very eye-opening. But what really drew me into the Bensons ethos was its dedication to delivering the wants and needs of our customers. Count me in!

Relevant Qualifications

  • English Literature and Language, BA (Hons)
  • 8 years of copywriting experience
  • 6 years of content planning and ideation experience

Expertise

What do you specialise in? All things content related. This includes everything from the planning and creation of informative blog posts to analysing data to see how we can best fulfil the needs of our customers. I also champion our brand tone of voice and assist in the eCRM world from time to time too.

What Gemmas' colleagues have to say about them:

Amy Walmsley

eCRM Executive

“Gemma is the key driver of all things content in the Bensons Sleep Hub world – from writing articles that will help you get the perfect night’s sleep to creating content that we send out within our post-delivery journey on how to keep your Bensons purchases in tip top condition, all whilst making it interesting, informative and easy to read!”

bedroom design
Minimalist Bedroom Ideas: How to Get the Look
September 8, 2023-Gemma Henry

Minimalist Bedroom Ideas: How to Get the Look

Minimalism may be out of the limelight for now thanks to the rise in popularity of maximalism, but many of us still long for that calming, clutter-free retreat when it comes to the bedroom. And so, we thought we’d give you some fresh minimalist bedroom ideas to help you create the tranquil sleep [...]
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seasonalsleep health
Should You Take Sleep Advice from ChatGPT?
February 12, 2024-Gemma Henry

Should You Take Sleep Advice from ChatGPT?

People have been using Google and the internet to search for sleep advice for a long time. It’s not an unfamiliar picture; a stressed out and tired individual reaching for their mobile phone in the early hours of the morning to find out whether they should be counting sheep or spraying lavender mist on their [...]
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