March 28, 2024-Gemma Henry
Why Pets Are Wonderful: National Pet Day
With more than half of UK residents being pet owners, on National Pet Day at Bensons for Beds, we celebrate all things pet-related.
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Gemma Henry
Content Lead
Working at Bensons
How long have you worked at/with Bensons for?
3 months so far. But I’m excited to see where my future at Bensons will lead!
Why Bensons?
Sleep is quite simply fascinating! And there are so many interesting avenues down which the subject of sleep will take you, so the research aspect of my role is often very eye-opening. But what really drew me into the Bensons ethos was its dedication to delivering the wants and needs of our customers. Count me in!
Relevant Qualifications
- English Literature and Language, BA (Hons)
- 8 years of copywriting experience
- 6 years of content planning and ideation experience
Expertise
What do you specialise in? All things content related. This includes everything from the planning and creation of informative blog posts to analysing data to see how we can best fulfil the needs of our customers. I also champion our brand tone of voice and assist in the eCRM world from time to time too.
What Gemmas' colleagues have to say about them:
Amy Walmsley
eCRM Executive“Gemma is the key driver of all things content in the Bensons Sleep Hub world – from writing articles that will help you get the perfect night’s sleep to creating content that we send out within our post-delivery journey on how to keep your Bensons purchases in tip top condition, all whilst making it interesting, informative and easy to read!”
January 1, 2020-Gemma Henry
Why Won’t My Baby Sleep?
Ever heard the phrase “sleeping like a baby”? Well, this can feel like a cruel joke when it’s 3am and you’ve tried everything you can think of to get your little one off to the land of nod. As many of us can testify, being a new parent is difficult enough, without having to [...]
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December 18, 2023-Gemma Henry
What to Think About When Designing Your Kids’ Bedrooms
Coming up with ideas for a child’s bedroom should be a whole lot of fun yet somehow the job can become quite stressful quite quickly. For one thing kids outgrow things so quickly. Within months their bed might be too small, their toy storage may no longer be suitable and that pink unicorn wallpaper they [...]
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March 28, 2024-Gemma Henry
Sleep Bras: What Are They and How Do I Know If I Need One
When it comes to sleeping in a bra, there are two schools of thought and boy oh boy do they find it hard to agree. In one corner you’ve got the staunch anti-night bra brigade who’ll give you a whole host of reasons that wearing a bra in bed is a bad, and potentially dangerous, [...]
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July 14, 2023-Gemma Henry
Sleep Solutions for Sleepovers During School Holidays
When it comes to school holidays, there’s so much to think about. From keeping the kids busy while juggling work and childcare to day trips, sleepovers and beyond, there’s so much to think about. Even something as simple as feeding your little ones can be challenging – especially if you’re raising fussy eaters. And [...]
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November 17, 2023-Gemma Henry
The Big Christmas Clean: How to Get Your Home Organised Before the Festivities
Whether you’re reaching for the tinsel and fairy lights well before October ends or you’re strict on the no tree ‘til December15th rule, there’s one thing we can all agree should probably be done well ahead of Santa’s visit: The Big Christmas Clean. With gifts to squirrel away, extra dining space to find [...]
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